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4 eBay marketing tips to make you more money

Our four eBay marketing tips are based on what former Harvard business school professor Theodore Levitt once said of marketing, that it views “the entire business process as consisting of a tightly integrated effort to discover, create, arouse and satisfy customer needs.

Whether you sell products on eBay as part of a much larger ecommerce strategy, or just starting out as a hobby to make some extra cash, you can improve your chances of success by following these four marketing tips based on Levitt’s idea. 

1) Do your research

Whatever you’re selling, be it car parts, children’s toys, or anything in between, research what’s out there and what’s selling well. Thankfully, the level of specificity in eBay’s categories makes it easy to start. As you look for what’s already around in your niche, make a note of the kinds of titles and descriptions that you’re seeing.

Those two examples are typical of the results in the category ‘TaylorMade Cart Golf Club Bags’ - a very specific category, but important if that’s your industry. As you can see, the titles contain the brand name, the product name and the colour, while the descriptions go into a lot more detail on the various features.

To go back to Levitt, the research phase is about discovering existing needs. Another way of doing this is to go beyond the existing listings and look at the sold listings. Looking at the sold listings for TaylorMade bags, we can see that the vast majority of recent sales were second-hand bags from non-professional sellers that tend to be in the lower end of the price range that we saw in the current listings.

For sellers, sold listings crucially help you to learn more about what your audience wants to buy, so they can’t be ignored when you’re researching how to present your products on eBay.

2) Don't ignore advertising and promotion

In order to create needs, your audience needs to see products before they naturally arrive at your listings. This is how you reach a wider group of people than you might already. There are a number of ways to do this, and which one you choose depends on your available time and money.

If you’re selling as a hobby and you don’t want to put any extra resources into your activity, a good thing to do is simply to talk about your sold items on your social channels. Simply sharing on Facebook is an easy way to put your items in front of hundreds of people, and as they’re your friends they’ll likely pay more attention than they would to a regular ad. Keep it natural and unobtrusive (i.e. don’t post again every hour), and more people will naturally see what you’re selling.

If your eBay selling is an ecommerce business in itself (or part of one), it’s worth considering and trialling advertising. eBay’s product promotion works on a pay per sale basis, so it’s pretty low risk, and it increases the exposure of your products on the site. If you’re promoting a lot of products and increasing your sales as a result of the ads, the extra cost will be offset (if you’re not selling more, it’s not worth continuing). You can find eBay’s overview of their promotion service here.

3) Optimise your listings

If advertising is about creating needs in your audience, optimisation is about turning them into sales. By the time someone’s looking at your product listing they’re in a position where they’re willing to buy, and the quality of the listing is going to be a big factor in whether or not they part with their cash.

Your title, image, price, postage options and description all come into play when customers are making up their mind whether or not to buy. This is why it is so important to do your research and position yourself competitively in the first place.

Your descriptions are the easiest things to play around with. They should give the customer all the information about the product in a way that is interesting and compelling. Remember that you’re not only selling the product, but yourself as a seller. On eBay multiple sellers are competing to sell the same things, so let your viewers know why they should pick you. Are you offering fast or cheap postage? Do you have great reviews? Are there other deals they could get? These are all variables that you can leverage to convince viewers to buy your products right now.

4) Pay attention to existing customers

Returning customers are important sources of income that are often ignored. Sure, it’s important to attract new customers, but if existing customers have a good experience with your brand they’ll want to come back again. That’s why satisfying needs, Levitt’s final point, is so important.

At a basic level, it’s an absolute necessity that customers get what they’re expecting. Your product should be exactly as advertised in the listing. Beyond that, what can you do to make the customer feel valued, or to make your business feel different?

Something as simple as a handwritten thank you note is a nice touch, and who doesn’t love a freebie? You can often add something extra to a package without increasing the postage cost.

The packaging itself is also a crucial part of this side of marketing. Make sure your packaging reflects the quality of your brand - it should be the right size and strength to protect the product adequately, and it’s fun for customers to receive a package that looks nice.

If you give customers any reason to come back to your products, they will. That’s why satisfying the needs that you discovered back at the start of the marketing process is an essential part of increasing your long term success on eBay.

Where To Buy Cardboard Boxes?

 

It doesn't matter what you're shipping, we understand that finding the right shape, size, and type of box is just as important as the custom design. If you're at a loss as to which box you should use, don't panic. Here at Boxtopia we offer many options. If you don't see it, we can almost certainly create it.

The 0201
These boxes come to mind when you think of a traditional shipping box. With the right packaging materials, they can be used to ship almost anything. They require tape to seal along the middle at the top and bottom.

 

The 0203
Also a great choice, each flap folds completely over the other. This is ideal for those extra heavy items, as these won't bend as easily. 

The 0411 5 panel wrap

 Another popular choice, great for shipping items such as pictures and books, shelving and other long/shallow items.

 
Next Step: Take Your Packaging To The Next Level
We can offer our value in-house branding, making your boxes stand out from the crowd. The best part is that we have no minimum order quantity!! There are a few pointers to remember when choosing this type of print, but we think its great value for money.

 

In-house Printing

 

  • Available on standard 0201,0203 and 0411 styles
  • Our black only, in-house printing for two sides of the box (with the same size dimensions) is additional 10p per box or for four sides: 20p per box.
  • Maximum print area is 210mm x 70mm, allowing for 65mm before the first print
  • Print set charge is an additional one-off payment of £35
  • £35 is chargeable for each additional re-sizing of the logo.
  • £10 is chargeable for each additional box size where the logo remains the same size.
  • Artwork is to be provided by the customer.

 

Still confused about standard custom shipping boxes? Don’t see what you need? Want more information? Then give us a call or drop us an email, and we’ll find the shipping box solution that works for you.

 

The Original Surfboard Company & Boxtopia

TYPE 0411 AND 0409 WRAPS
Ever thought about using wrap packaging? They are mostly used for books, pictures, canvasses, shelving, lighting, and mirrors. Original Surfboards had another use.
 
(Photograph courtesy of The Original Surfboard Company)
 
The 2 main styles we manufacture, are the 0411 and 0409. As the name suggests, the packaging literally wraps around the product; the ends are tucked in and it can then be taped across the length.
The only difference between the two styles is that on the 0411 the ends meet in the middle, whereas on the 0409 they meet down the side.  
Measure the product; add a few millimetres for manoeuvrability or extra packaging; let us know the internal dimensions of the box and then we can make a bespoke box that fits your product exactly.

There are no minimum quantities and we can even provide print for your box. A great way of getting your message across and promoting your services.

 

We can also supply bespoke plain, printed, die cut and coloured boxes as well as stretch wrap. If you have any questions, please don’t hesitate to contact the Boxtopia through the enquiry form, via This email address is being protected from spambots. You need JavaScript enabled to view it. or call us at: 01476576090 We look forward to hearing from you!

We look forward to hearing from you!

Conventional Boxes | Boxtopia

Here at Boxtopia, we can manufacture all sorts of conventional box styles, as well as die cut boxes. Our speciality is custom made cardboard boxes in short runs, with minimum orders starting at just one box!

 

CONVENTIONAL STYLE BOXES – TYPE 0203

This month we will be looking at 0203 which is very similar but, rather than the 4 flaps top and bottom meeting in the middle, the flaps go the full width of the box.

This style of box is generally used for outer packaging and, because the flaps go the full width of the box, your product receives added protection. 

Just measure the product; add a few millimeters for manoeuvrability or extra packaging; let us know the internal dimensions of the box and then we can make a bespoke box that fits your product exactly.

We can produce these boxes in single wall or double wall corrugated cardboard, and they come to you flat-packed.

They can also be made in colours: we currently stock single wall board

in brown, white, black and royal blue.

The 0203 is ideal for fragile or delicate items: 

  • Transporting from door to door to ensure your goods arrive safely. Our boxes house a whole host of products such as musical instruments, car parts, polishes, clothing, ceramics, glassware (we can even supply the dividers for added protection).

  • Packing goods for house/office moves.

  • Protecting your goods from dust and damage when they are being stored.

  • Neatness. Sometimes (if you have a very small box, for example), the flaps on a style 0201 can look a bit clumpy. Having full width flaps that can be glued or taped down, can look much neater.

  • A way of promoting your services. We can also print on any quantity of this box style to get your message across.

  • Or just a way of having fun. Just give your child a box and see what he does with it.

If you have any questions, please don't hesitate to contact the Boxtopia team on:

01476576090

We look forward to hearing from you soon!

Look at what Dodo Juice are doing with our boxes!

 

Dodo Juice | Boxtopia 

 CONVENTIONAL STYLE BOXES – TYPE 0201 
The 0201 is the most common style of box we manufacture, but all sorts of unusual products are packed in them. Look at what  DodoJuice are doing with our boxes! Our speciality is custom made cardboard boxes in short runs, with minimum orders starting at just one box. These boxes have been supplied to a specific size to restrict movement inside.

Other products may require a different sort of packaging.

We can even supply the dividers to give added protection.

Or layer pads to give stability between multi layers.

The 0201 is generally used for outer packaging and is one of the most cost effective styles you can buy. We can produce these boxes in single wall or double wall corrugated cardboard, and they come to you flat-packed.

However, if you need something more stylish we can also manufacture in colours: we currently stock single wall board in brown, white, black and royal blue. We also supply printed tape which can increase your brand awareness, create a positive image and encourage customer loyalty.

Boxtopia

 

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